Creativity meets Clusters

The International matchmaking event for Cultural and Creative enterprises

Castello Svevo di Bari, Puglia - Italy

November 2024, 19-20

THE EVENT

“Creativity Meets Clusters” is an international event, a point of reference for cultural and creative enterprises to broaden their knowledge and get inspiration to:

THE SECOND EDITION

Bari, 19-20 November 2024

The second edition of Creativity meets Clusters aims to foster clusters leaders in defining new visions and strategies for the growth of the European and international cultural and creative ecosystem

activating of bottom-up dynamics for the construction of sector policies
turning the event into an opportunity for new projects and new business opportunities for companies

Plenary sessions

Thematic sessions

B2B sessions

AGENDA

Panels, B2B and thematic sessions require user registration via the appropriate form

November 19

November 19
9.30 - 10.00 AM	REGISTRATION
10.00 - 10.30 AM	WELCOME SPEECHES
10.30 - 11.45 AM	PANEL 1 - Creative transformation: challenges, opportunities, methods
11.45 - 12.15 AM	COFFEE BREAK
12.30 - 2.00 PM (parallel sessions)	Audiovisual & Videogames: what audiovisual needs beyond Technology?
	Design: a loog at the design of the future, which role in the contemporary landscape
	Performing arts: technology, sustainability and festivals, possible connections
	*B2B SESSION*
2.00 - 3.00 PM	LUNCH
3.15 - 4.30 PM	PANEL 2 - Redefining creative processes between artificial intelligence, social inclusion, sustainability, skillsportunities, methods
4.30 - 6.00 PM	*B2B SESSION*

November 20

November 20
9.15 - 10.30 AM	PANEL 3 - Will cross collaboration save cultural and creative enterprises?
10.30 - 11.00 AM	COFFEE BREAK
1115 - 12.15 AM	*B2B SESSION*
12.30 - 2.00 PM (parallel sessions)	Heritage and Art Gallery: heritage that cares, the new frontier of cultural welfare
	Media & Communication: will artificial intelligence replace creative people?
	What investors are looking for
2.00 - 3.00 PM	LUNCH
3.15 - 4.15 PM	*B2B SESSION*
4.30 - 6.00 PM	PANEL 4 - EIT INVESTMENT CLUB: What is missing and why? An open and constructive dialogue between ICCs and investors

Plenary sessions

NOV

Creative transformation: challenges, opportunities, methods
Redefining creative processes between artificial intelligence, social inclusion, sustainability, skills

NOV

Will cross collaboration save cultural and creative enterprises?
EIT INVESTMENT CLUB: What is missing and what is needed? An open and constructive dialogue between cultural and creative industries (CCIs) and investors to identify gaps, challenges and conditions for progress.

Thematic sessions

NOV

Performing arts: technology, sustainability and festivals, possible connections
Audiovisual & Videogames: what audiovisual needs beyond Technology?
Design: a look at the design of the future, which role in the contemporary landscape

NOV

Heritage: heritage that cares, the new frontier of cultural welfare
Media & Communication: will artificial intelligence replace creative people?
What are investors looking for? A journey into the mind of investors to learn what they are looking for, what turns them on and what turns them off. What are the key points that investors want to know to decide whether to make an investment?

B2B SESSIONS

4 B2B sessions will take place during Creativity meets Clusters 2024. Don’t miss the opportunity to be part of this dynamic networking experience.

Each match will last 20 minutes and will be managed via the b2match platform

SPEAKERS

CEU FILIPE

Chairwoman - CULTURE & CREATIVITY INDUSTRIES ENTERPRISE EUROPE NETWORK SECTOR GROUP - PORTUGAL

Ceu Filipe

The Enterprise Europe Network (EEN), a European Commission initiative, connects over 450 business and research organizations across 45+ countries to help companies grow, innovate, and enter new markets. It offers support on EU policies, trade, innovation, and financing

Ilona LELONEK HUSTING

Team Leader for creative industries at the Unit for “Proximity, Social economy and Creative Industries” of the DG GROW at the EUROPEAN COMMISSION

Ilona Lelonek Husting

She leads policies supporting creative industries, focusing on entrepreneurship, competitiveness, and skills at the European Commission. With a background in tourism, social economy, and creative industries, she holds a Master's in Economics and International Relations.

Javier Arias

Head of Business Creation, EIT Culture and Creativity

Javier Arias

With 15+ years in commercial and marketing roles, he/she/they is a growth-focused leader skilled in demand generation and expanding businesses into global markets, driving growth and building strategies for international success.

ALESSANDRO COLOMBO

Direttore Generale IAAD - ITALY

Alessandro Colombo

Education manager in the creative industries. He founded IED in Florence until becoming the general director of the IED group. Since 2020 he has led the schools of the ADE group, IAAD. in Turin and Bologna, Accademia Italiana in Florence and Rome and Sae in Milan

Luigi amati

Angel Investor – META GROUP - ITALY

Luigi Amati

Angel investor with a portfolio in tech and creative sectors, co-founder of Italian Angels for Growth, and Honorary Chairman of Business Angels Europe. He also co-founded META Group, focusing on research and innovation.

Aline Albertelli

Consultant and community manager- KEA/B. CREATIVE NETWORK - BELGIUM

Aline Albertelli

Consultant at KEA European Affairs/B.Creative community manager, independent researcher focusing on PPPs and governance tools to foster creative innovation and collaboration.

CARLO FERRETTI

Head of Research and Innovation - CONSORZIO MATERAHUB - ITALY

Carlo Ferretti

A cultural planner focused on cultural entrepreneurship, impact assessment, and data-driven strategies. She collaborates with organizations like Matera Hub and Federculture, curates residencies at Itinerari Paralleli, and hosts the POIS podcast on cultural innovation.

conrado uribe Pereira

Contents Director - CONEXIONES CREATIVAS - COLOMBIA

Conrado Uribe Pereira

Colombia-based curator, researcher, and author with 2 MA degrees in Art History. He directed LOOP Festival, TALKING GALLERIES, and was Chief Curator at Museo de Antioquia.

Gabriella Mányi Walek

President of the NATIONAL FASHION LEAGUE HUNGARY ASSOCIATION - HUNGARY

Gabriella Mányi Walek

President of the National Fashion League Hungary since 2004, founder of the Global Sustainable Fashion Week. She has led Fashion Revolution Hungary (2017-2024) and serves as an ambassador for the WORTH Partnership Project..

Genoveva Christova - Office CreaTech Bulgaria (1)

Genoveva Christova-Murray

Ambassador for women entrepreneurship - LIGNA GROUP - BULGARIA

Genoveva Christova- Murray

Serial entrepreneur with business in CCIs, ambassador for women entrepreneurship.

GIORGIO FAZIO

Research Director - PEC - ENGLAND

Giorgio Fazio

An applied economist specialized in macroeconomics, trade, investment, and regional economics. He leads research on trade, migration, and creative industries, serving as Chair of Macroeconomics at Newcastle University and Research Director at PEC.

Guillaume Aniorté

Media and creative industries expert-QUARTIER DES SPECTACLES - CANADA

Guillaume Aniorté

Media and creative industries expert, leading QDSinternartional, a organisation affiliated to the Quartier des spectacles of Montreal.

Ines Rainer

Project Manager - CREATIVE.NRW - GERMANY

Ines Rainer

Co-founded Foodsharing in 2012 and The Good Food start-up in 2014. She joined creative.nrw in 2017 and became its leader in 2022, focusing on collaborations, projects, and challenges.

Janos Keresnyei

President, Cultural Creative Industry Cluster - PECS - HUNGARY

Janos Keresnyei

Creative industry sector expert, a connector man who is always seeking for new solutions in creative industry development.

jessica fuller

Company secretary - ATLANTIC CREATECH INNOVATION & ENTERPRISE CLUSTER - IRELAND

Jessica Fuller

Consultant on industry strategy, policy, creative industry data.

JESS MAHONEY

Manager - CREATIVE CARDIFF - WALES

Jess Mahoney

She leads Creative Cardiff, a network of 4,000+ creative businesses, and is Strategic Partnerships Lead at Media Cymru, driving innovation in South East Wales.

luca tesauro

Founder, Chairman & CEO – GIFFONI INNOVATION HUB - ITALY

Luca Tesauro

Entrepreneur and Manager in cultural and digital innovation for creative industries. In 2014, he created a new innovation department at Giffoni Film Festival and founded Giffoni Innovation Hub in 2015. Awarded "Innovation Award" in 2019.

Maité Debry

Senior project manager - CREATHRIV-EU, TWIST CLUSTER- BELGIUM

Maité Debry

Senior project manager with 15+ years of experience in education, audiovisual, and culture. Currently, Business and Knowledge Manager at TWIST Cluster, she leads strategic projects in the Cultural and Creative Industries.

marina ricci

Postdoctoral Researcher - POLITECNICO DI BARI - ITALY

Marina Ricci

Postdoctoral Researcher at the Institute of Intelligent Industrial Technologies, Bari. Her research interests include Interaction Design, VR/AR, smart cities, sustainable mobility, fashion, retail, and cultural heritage

Marlen Komorowski

Senior Research Fellow for the Media Cymru programme - CARDIFF UNIVERSITY- WALES

Marlen Komorowski

Senior Research Fellow at Cardiff University's Media Cymru programme and a Senior Researcher at Vrije Universiteit Brussels. Her work focuses on media and creative industries, including impact analysis, business models, and the effects of digitization. She is also associated with imec-SMIT-VUB in Brussels.

nicolas d'alessandro

Co-founder and designer - HOVERTONE - BELGIUM

Nicolas D'Alessandro

Co-founder and designer at Hovertone, specialized in immersive experience design. With 20 years in "creative tech," he bridges technical and artistic skills, ensuring project coherence and innovation.

Pablo Nieto Arana

Audiovisual content creator - ARANA STUDIO - SPAIN BASQUE COUNTRY

Pablo Nieto Arana

Audiovisual content creator who helps technology based organisations explain and sell their brands, products, and services.

Raisa Karttunen

Event producer, organizer and a festival director -ARMAS FESTIVAL - FINLAND

Raisa Karttunen

Event producer and festival director with 20+ years of experience, leads the Armas arts festival celebrating ageing. She works at Finland's KAAPELI and serves on the board of Trans Europe Halles.

Marco Cappellini

ArtCentrica S.r.l. Firenze e Roma - ITALY

Marco Cappellini

Electronic engineer, +20 years’ experience in CultTech, CEO and co-founder of Centrica, early mover in digital-imaging and of pluri-awarded ArtCentrica Edtech startup.

Sandra Cadenas Sesma

Art producer - ESTUDIO GHEADA - SPAIN BASQUE COUNTRY

Sandra Cadenas Sesma

Basque art producer based in Bilbao. She develops site-specific projects and installations that combine both technology and public participation.

saverio massaro

PhD in Architecture - ESPERIMENTI ARCHITETTONICI APS ETS - ITALY

SAVERIO MASSARO

PhD in Architecture, he fosters civic design and circularity for urban regeneration. Co-founder of Esperimenti Architettonici (2014), he has taught and conducted research at the University of Basilicata since 2017.

Rasa Baltė Balčiūnienė

Owner and CEO of Amres Art Gallery - LITHUANIA

Rasa Baltė Balčiūnienė

Owner and CEO of Amres Art Gallery, overseeing brand vision, creative development, and growth strategy, dedicated to preserving cultural heritage.

Michel Lemieux

Co-artistic director and strategy general director 4D ART - CANADA

Michel Lemieux

Co-artistic director and strategy general director of 4D ART, is a multidisciplinary artist known for blending new technologies with performance art.

Arnaud Meulemeester

Consultant for Dirty Monitor - BELGIUM

Arnaud Meulemeester

Archaeologist and art historian with international experience in Greece, Italy, Egypt, and the Uffizi Gallery. He later coordinated events for the Hermitage Museum and now leads business development for Dirty Monitor, specializing in digital art and immersive experiences.

SAM ATWELL

Tri Moon Films producer - IRELAND

Sam Atwell

Production background as a writer, director and drama executive for major networks in Ireland and Australia.

PIA ANTONACI

Project manager Sinergia Soc. Coop. - ITALY

Pia Antonaci

Ideas developer, designer and manager of national and Eu projects focused on educational innovation, social inclusion and non-formal education

Cristiano Max Pereira Pinheiro

Coordinator Cluster GameRS - BRAZIL

Cristiano Max Pereira Pinheiro

PhD and Master's in Social Communication and a background in Advertising, coordinates the Cluster GameRS in partnership with FAPERGS and SCIT/RS. He is also the founder of the Ibero-American Research Network in Creative Economy.

STEFANO BRILLI

Research Fellow at the Department of Communication Sciences, Humanities and International Studies - UNIVERSITY OF URBINO - ITALY

Stefano Brilli

Research Fellow at the University of Urbino, Italy. His research covers irreverence, celebrity in digital culture, and the sociology of the arts. Recent publications include YouTube Freak Show (2023) and Gradienti di liveness (2023).

ANETTE PARVISTE

Leader of AudioCat - ESTONIA

Anette Parviste

Leader of AudioCat startup, making games more accessible for visually impaired players.

Joni Lappalainen

CEO of DREAMLOOP GAMES - FINLAND

Joni Lappalainen

CEO of Dreamloop Games, Chair of Finnish Game Developers Assoc., VP of Tampere Game Hub, and Showrunner of Finnish Game Incubator.

Amleto Picerno Ceraso

Founder of MEDAARCH - ITALY

Amleto Picerno Ceraso

Architect and professor in Computational Design, founder of Medaarch and CAD, expert in digital fabrication and urban regeneration.

Nuppu Gävert

Senior Strategist Pentagon Design - FINLAND

Nuppu Gävert

A senior strategist specialised in strategic and participatory design, helping cities and the creative sector to create value and societal impact.

laura de ronzo

Coolclub Società Cooperativa - Impresa Sociale Ets- ITALY

Laura De Ronzo

She is involved in projects for the enhancement of intangible heritage, especially on the topic of traditional music and dance.

EVENT ORGANIZERS

The event is organized by Puglia Creativa Productive District and Puglia Culture, with the patronage of Apulia Region, Unioncamere Puglia\Enterprise Europe Network, EIT Culture & Creativity and in partnership with ARTLAB.

THE FIRST EDITION

Bari, 28-29 November 2023

The first edition took place in Bari on 28 and 29 November 2023, organised by the Puglia Creativa Productive District, Consortium of Arts Teatro Pubblico Pugliese in collaboration with Unioncamere Puglia\European Enterprise Network and the patronage of SIAE.

NUMBERS OF THE FIRST EDITION

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B2B Meetings

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Italian/Foreign enterprises

Clusters involved

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Speakers

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